Construct Equivalence in International Business Research: The First and the Last of It
نویسنده
چکیده
Construct equivalence is a necessary condition for establishing validity in comparative cross-cultural studies. This paper explores the relationship between equivalence and validity as presently understood in international business literature from management and marketing writers’ work, and proposes ways that accounting and finance researchers can become alert to and deal with threats to equivalence and validity in their international business research.
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